Hermosa Beach's newest and largest club brings bling to the South Bay.
Owner Dan Miller transformed the 9,000-square-foot space formerly known as 705 into a pulsating three-room club that could rival some of Hollywood hottest spots. Diverse crowds flock from neighboring cities in their best threads—a strict dress code is enforced, even though the beach is just five blocks away. The Asian-influenced Ruby Room draws in fans of electronica and house, and old-school jams rock the dimly lit room adjacent, but the main attraction is the Saffire Room, a sea of blues, crisp whites, silver accents and pulsing hip-hop beats. White mod-ish leather couches seperated by silver beaded curtains create private cabanas. The owner's private booth is perched directly across from the DJ booth, which overlooks the elevated dance floor, but the VIP booth in back is the place to be seen. The crowd is hot, but the cocktail servers—in deep blue skin-tight dresses—might be hotter.
